Norelco : IdFaqMe.com

Provocative new campaign by Ogilvy, Stink and Michael Downing promotes manscaping

Published On
Apr 15, 2013

Editor's Pick

Philips Norelco and Ogilvy & Mather get up close and person with male grooming rituals with two new commercials and a site to promote the shaver's manscaping powers. A little shave here and a trim there makes these guys think about what they'd do to themselves -- would they go beyond sharing a shawarma to doing the deed? Both spots were directed were Michael Downing at Epoch.

The site, the punnily-named IdFAQMe.com, which was developed in collaboration with Stink Digital, is a journey up, down and around the groomer's naked body, with product benefits (written in a friendly, jokey tone) accompanying you throughout. The creative is trying to help the brand expand beyond its older user demographic to a younger, 20-something guy, and was based on the insight that grooming has now gone from a functional need to something a bit more personal for men.

Credits

Date
Apr 16, 2013
Brand :
Norelco
Client :
Norelco
Agency :
Ogilvy & Mather
Chief Creative Officer :
Calle Sjoenell
Executive Creative Director/Production :
Jason Marks
Creative Director :
Zach Korman
Creative Director :
Tom Elia
Art Director :
Lukas Lund
Art Director :
Andreas Hoff
Copywriter :
Mikio Bradley
Art Director :
Brad Warsh
Production Company :
Epoch
Director :
Michael Downing
Executive Producer :
Melissa Culligan
Line Producer :
Eric Sedorovitz
Post Producer :
Cosmo Street Editorial
Editor :
Tom Scherma
Executive Producer :
Maura Woodward
Producer :
Heather Richardson
Assistant Editor :
Zack Winick
Music :
JSM Music
Audio Producer :
Sonic Union
Mixer :
Steve Rosen
Telecine :
Company 3
Colorist :
Tim Masick
Finishing :
Switch NYC
End Tag :
Ataboy Studios NYC
Digital Production :
Stink Studios
Executive Producer :
Esther Downton
Executive Producer :
Mark Pytlik
Director :
Morgan Harary
Creative Tech :
PJ Ahlberg
Interactive Producer :
Sean Manion
Content Producer :
Stine Moisen
Director, Photography :
Lukasz Pruchnik
Developer :
Charlie Clark
Developer :
Marco Rosella
Motion Design :
Erik Sigblad
Motion Design :
Harry Thompson
Additional Post :
Light of Day

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