British comedian and and up-and-coming writer/ director Richard Ayoade directed these idents for Citroen's sponsorship of Sky One's An Idiot Abroad in the UK. They feature a nosey neighbor who comments and shakes his head at all the fun the family next door is having as they pile into their Citroen DS4. Clearly, the guy doesn't get out much.
An Idiot Abroad stars Ricky Gervais, Stephen Merchant and Karl Pilkington, and runs for eight weeks from today. According to Jules Tilstone, marketing director of Citroen UK, the audience and tone of the show are 'a great fit' for the DS4, a family car it is targeting at a more adventurous buyer.
Ayoade, who is represented by Moxie Pictures, wrote and directed the recent feature film Submarine and starred in both the UK and US versions of sitcom The IT Crowd.