Behold! Your Soccer Fantasies Fulfilled in Carlsberg's Latest Ad

Magic Physio, Giant Screens and Beer on Tap

Published On
Aug 03, 2015

Editor's Pick

Having given the "If Carlsberg Made" treatment to supermarkets and hair salons recently, Carlsberg and agency 72andSunny Amsterdam are turning their attention to soccer.

In an ad made to mark the start of the U.K. Premier League soccer season, of which Carlsberg is a sponsor, we get to see a guy's idealized version of a kickabout in the park. That involves an instant physio treatment with a magic sponge that makes a player younger, fitter and slimmer; appearances from the likes of Manchester United goalkeeper Peter Schmeichel and U.K. soccer presenter Jeff Stelling; a giant screen that proves a disputed goal has gone in and a surreal moment of slo-mo action. (Knowledgeable soccer fans will also spot references to past moments in Premier League history, such as Wayne Rooney's scissor-kick goal). And, of course, there's beer on tap.

James Brown directed the spot, via production company Mustard.


Aug 03, 2015
Agency :
Brand :
Client :
Executive Creative Director :
Carlos Cavallone
Executive Creative Director :
Stuart Harkness
Creative Director :
Matt Heck
Writer :
Carlos Font
Writer :
Jorgen Sibbern
Writer :
Damian Isaak
Designer :
Domingo De Villa
Designer :
Juan Carlos
Managing Director :
Nic Owen
Brand Director :
Brendan Bell
Brand Manager :
Su May Tan
Brand Coordinator :
Henry Poynor
Director, Film Production :
Stephanie Oakley
Film Producer :
Yago Carvajal
Film Producer :
Eline Baker
Group Business Affairs Director :
Madelon Pol
Director, Strategy :
Stephanie Feeney
Communications Strategy Director :
Simon Summerscales
Lead Strategist :
Danny Feeney
Strategist :
Daniel Asplund
Vice President, Global Brand :
Mikkel Pilemand
Group Senior Creative Manager :
Thomas Busch
Director, Marketing :
Mike Thompson
Senior Marketing Manager :
Richard Whitty
Producer :
Lucy Hayes
Director, Photography :
George Richmond
Art Department :
Russell De Rozario
Editor :
James Forbes-Robertson
Post Production/Grading :
Audio Post Facility :
Wave Studios Amsterdam
Mix and Sound Design :
Alex Nicholls Lee/ Martin Leitner
Audio Post Production :
Ben Tomlin
Publishing :
CTM Publishing B.V
Record Company :
Universal Music/ Capitol Records
Music :
Amp Amsterdam
Director :
James Brown
Production Company :
Editorial Company :

Need a credit fix? Contact the Creativity Editors

Project Type