If : Room Service

Don't you worry 'bout a thing.

Published On
Oct 15, 2012

Editor's Pick

If Insurance, Forsman & Bodenfors and Jesper Ericstam at Social Club are back for another round of magical claims handling. This time, the new campaign has a more well-rounded feel, with one spot, "Room Service," featuring the usual crazy transformation of a hotel room that was trashed by an obnoxious rock n' roll group -- cued of course by a cover of "Don't You Worry 'Bout a Thing," the company's jingle.

Another spot shows a copycat pop group that tries to make everything better with a more high-octane cover of the jingle, while a third spot shows the group in a record store, finding all the albums that feature the song.

Credits

Date
Oct 15, 2012
Brand:
If
Client:
If
Agency:
Forsman & Bodenfors
Production Company:
Social Club
Director:
Jesper Ericstam
Director, Photography:
Henrik Stenberg
Executive Producer:
Magnus Theorin
Production Manager:
Elin Jonsson
Post Producer:
Stopp
Music:
Magnus Frykberg
Offline Editor:
Dino Jonster
Agency Producer:
Magnus Kennhed
Project Manager:
Daniel Smedfors
Production Manager:
Joachim Levin
Copywriter:
Jacob Nelson
Art Director:
Jeremy Phang
Art Director:
Samuel kesson

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Project Type