Weight Watchers Captures Perfectly Our Relationship With Food

Vignettes Show How Every Emotion Triggers Need For a Snack

Published On
Dec 02, 2014

Editor's Pick

This TV and movie theater spot for Weight Watchers captures our complicated relationship with food so perfectly, we think they must have hidden cameras in the "Creativity" office. Set to the tune of "If You're Happy and You Know It," the ad takes us through vignettes portraying people snacking for all sorts of emotional reasons, all the time. Some are funny, some poignant, but it's all brilliantly edited into one heartwarming film. But there's also a product to sell: Weight Watchers is there to help with the hard part.


Dec 02, 2014
Agency :
Wieden & Kennedy-Portland
Brand :
Weight Watchers
Client :
Weight Watchers
Creative Director :
Michael Tabtabai
Creative Director :
Jason Kreher
Copywriter :
Brooke Barker
Art Director :
Robbie Rane
Agency Senior Producer :
Jennie Lindstrom
Interactive Strategist :
Jen Goldberg
Strategic Planning :
Rebecca Stambanis
Media and Communications Planning :
Kelsey Bozanich
Media and Communications Planning :
Lisa Christy
Account Team :
Brett Corrick
Account Team :
Kyleen Caley
Account Team :
Hanna Nesper Newell
Account Team :
Nick Larkin
Business Affairs :
Connery Obeng
Project Management :
Chenney Gruber
Project Management :
Andrea Nelsen
Executive Creative Director :
Joe Staples
Executive Creative Director :
Mark Fitzloff
Head of Production :
Ben Grylewicz
Production Company :
Epoch Films
Director :
Martin de Thurah
Executive Producer :
Melissa Culligan
Line Producer :
Michaela Johnson
Director, Photography :
Alwin Kuchler
Editorial Company :
Editor :
Kirk Baxter
Assistant Editor :
Will Butler
Post Producer :
Toby Louie
Post Executive Producer :
Carol Lynn Weaver
Telecine Company :
The Mill
Executive Producer of Color :
Dee Allen
Producer :
Heath Raymond
Colorist :
Fergus McCall
Visual Effects Company :
The Mill
Visual Effects Executive Producer :
Sue Troyan
Visual Effects Producer :
Dan Roberts
Production Coordinator :
Ben Sposato
2D Lead Artist :
John Shirley
2D Artist :
Robert Murdock
Matte Painter :
Rasha Shalaby
Music Company :
Arranger :
Jared Hunter
Singer :
Tony Babino
Executive Producer :
Tiffany Senft
Producer :
Liz Higgins
Sound Design Company :
Sound Designer :
Gus Koven
Sound Design Assistant :
William Flynn
Executive Producer :
Ceinwyn Clark
Mix Company :
Mixer :
Rohan Young
Assistant Mixer :
Jeff Malen
Producer :
Susie Boyajan

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