Still I Rise

Published On
Oct 31, 2019

Description

Camille Summers-Valli directed 'Still I Rise', a campaign for UN IFAD (International Fund for Agricultural Development). IFAD exists because women currently make up 43% of the agricultural labour force in developing countries, and yet, only receive 10% of agricultural aid. IFAD wants to put women’s empowerment at the forefront of all development work.

Every day, women produce food in the world’s most challenging conditions. They face violent conflicts, changing climates, and complete isolation from roads and markets. And unlike male farmers, these women have fewer rights to the land they work and restricted access to financing. If women were granted the same access to tools, land and resources as their male counterparts, it could increase their farm yields by 20-30%. This could feed an additional 100-150 people – playing a crucial role in ending extreme poverty and hunger.

‘Still I Rise’ is a powerful short film featuring acclaimed poet Maya Angelo that raises awareness of the power of rural women in the fight to end global hunger. In Camille’s words, ‘We wanted to show the beauty and potential of these women and girls by showing them in their everyday environments and routines. It’s a message of hope, of strength. I wanted to show their potential to overcome and to also help feed the world if we invest in them and their futures.’

‘Still I Rise’ was released on the International Day of Rural Women and was broadcast on global television networks. The film picked up traction with press including Campaign and LBB.
 

About IFAD's work with rural women

Promoting gender equality is a key element of IFAD’s work to reduce rural poverty and improve food security. Women make up about half of all participants of the projects IFAD supports. The projects help rural women grow more food, connect to markets, increase their incomes, and become more literate and financially skilled. 

 

Watch the full film here.

Campaign website - http://realgroundbreakers.org/

Credits

Date
Oct 31, 2019
Agency:
Somesuch
Client:
IFAD
Director:
Camille Summers Valli
Exec. Producer:
Sarah Pearson
Producer:
Gloria Bowman
Director of Photography:
Max Pittner
AC/Focus Puller:
Joseph Hofmann
PA:
Islay Leefe-Griffiths
Sound Recordist:
Jassim Jaffer
Editor:
Adam Biskupski
Edit Assistant:
Tom Bailey
Colourist:
Simon Bourne
Sound Designer:
Neil Johnson
Audio Post Production:
750mph
Poem:
Maya Angelou
Music:
Ekkehard Ehlers
Post Production:
Framestore

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