Burt's Bees Becomes 'urt's ees' to Highlight Disappearing Honeybees
Brand Encourages People to Drop Bs on Social Media
Editor's Pick
Burt's Bees is raising awareness of the worrisome diminishing honeybee population with a campaign that encourages people to lose the letter "B" from their social media posts -- and the Clorox-owned brand has dropped the "B"s from its name to make the point.
The brand has pledged to plant 1000 wildflower seeds for each Twitter or Instagram post dropping the letter "b" and using the hashtag #BringBackTheBees, and for each purchase of one of three limited-edition lip balms branded "urt's ees." The goal is to plant one billion wildflowers. Actress Lea Michele is helping to spread the word in this video -- in which she speaks entirely without the use of the letter b. The creative agency on the campaign is Baldwin&, and media is through AKQA.
Credits
- Date
- Mar 10, 2016
- Brand :
- Burt's Bees
- Client :
- Burt's Bees
- Agency :
- Baldwin&
- Creative Director :
- David Baldwin
- Creative Director :
- Bob Ranew
- Associate Creative Director, Art Director :
- Jen Matthews
- Associate Creative Director, Copywriter :
- Chad Temples
- Agency Producer :
- Theresa Darlington
- Account Supervisor :
- Katharine Belloir
- Production Company :
- Big Nest
- Director :
- Kung Fu Stevens
- Executive Producer :
- Noah Goldsmith
- Line Producer :
- Kevin Sharpton
- Editor :
- Ashley Kreamer
- Executive Producer :
- Sarah Roebuck
- Head of Production :
- Jen Sienkwicz
- Producer :
- Penny Ensley
- Editorial :
- Final Cut
- Post Producer :
- Significant Others
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