Watch Big Screen Movies in Bed at Ikea Russia's 'Bedroom Cinema'

Converted Movie Theater Has Rows of Beds Instead of Seats

Published On
Dec 10, 2014

Editor's Pick

Forget drive-in movies -- in Russia, Ikea has turned a movie theater into a giant bedroom. The Swedish retailer gutted and converted the cinema, in the town of Khimki, with rows and rows of beds as part of a campaign called "Wake Up Love" promoting bedroom furnishings. The "bedroom cinema," which will be open until December 14 showing real movies, even provides popcorn (although we hope the sheets get regularly cleaned). Agency Instinct was behind the stunt, together with Mint BBDO and event company Pelican.


Dec 10, 2014
Creative Director:
Roman Firainer
Creative Director:
Yaroslav Orlov
Senior Art Director:
Nikolay Pere
Senior Copywriter:
Maria Borzilova
Digital Creative Director:
Nikolay Fabrika
Digital Strategic Planner:
Matvey Choudnovsky
Mint BBDO Group
Head of Marketing Department:
Anastasia Pogorelova
Project Manager:
Maria Kirienko
Project Coordinator:
Anjela Mazaeva
Social Media Manager:
Konstantin Mosalov
Event Agency:
Pelican Event
Head of Project:
Elena Novikova
Production Manager:
Igor Serebryan
Marketing Manager:
Nicolas Jonsson
Deputy Marketing Manager:
Anna Nizhnik
Web and Digital Manager:
Alex Ovechkin
PR Manager:
Julia Prygunkova
Interior Designer:
Ivan Nyrkov
Web Manager:
Svetlana Kotsyganova
External Communications Manager:
Anna Fokina
SM Specialist:
Sergey Rodionov

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