Ikea : Lullabies: Tingsek-Brahms vaggvisa

Go to sleep.

Published On
Apr 27, 2011

Editor's Pick

Forsman & Bodenfors turns to music for its latest Ikea effort, Vaggvisor, or Lullabies in Swedish. Promoting "Better Sleep for Everyone" and the brand's line of beds and mattresses, the agency created covers of classic Swedish lullabies with six modern day artists: Tove Styrke, Albin Gromer, Siw Malmkvist, Magnus Tingsek, Maia Hirasawa and Musette. The agency teamed with Social Club and directors RBG6 to record music videos for each, for broadcast and viewable on YouTube or on the Vaggvisor site. The album in its entirety will be available on iTunes or on Spotify.