After Rugs Revelation, Ikea Helps You Design Your Own 'Game of Thrones' Cape

Retailer Responds to Huffington Post Article About the Night Watch's Costumes

Published On
Aug 14, 2017

Editor's Pick

Ikea is great at responding to popular culture -- take its response earlier this year when fashionistas pointed out how Balenciaga's expensive bright blue tote looked like one of its large Frakta carriers.

Its latest quick-thinking response involves "Game of Thrones." After a Huffington Post story revealed that a costume designer on the show had let slip that the capes worn by the Westeros Night Watch are in fact made from Ikea furry rugs, Ikea Norway posted a quick guide to creating your own cape on Facebook.

SMFB Oslo was the agency responsible for the post -- but you don't need to be Norwegian to follow the instructions. All you need is a rug, a pair of scissors and a quick diagram, apparently, and you too can look as if you're ready for winter to come.

Credits

Date
Aug 14, 2017
Agency:
SMFB-Oslo
Brand:
Ikea Norway
Client:
Ikea Norway
Creative Team:
Pia Olstad
Creative Team:
Linus Hjellstrøm
Creative Team:
Hans Magne Ekre
Creative Team:
Alexander Gjersoe

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Project Type