Ikea : Party Proof Kitchens

How strong is your kitchen?

Published On
Jun 12, 2012

Editor's Pick

Sure, your counter might be strong. But is it strong enough to withstand a grown man doing splits on it? IKEA and Mother invite you to find out, through an interactive demo site that lets you re-enact a party inside your kitchen, to emphasize the retailer's 25-year guarantee on its kitchens.

The site, which lives inside the main IKEA U.K. page, features a man who can be dragged left and right so he does performs some pretty snazzily choreographed moves inside the kitchen, showing off features like 'slam-proof' drawers and 'stain-proof' work surfaces. (Seriously, what kind of party are you going to be throwing?)

Credits

Date
Jun 12, 2012
Brand:
Ikea
Client:
Ikea
Agency:
Mother
Art Director:
Mother
Art Director:
Mother
Creative Planner:
Mother
Agency Producer:
Mother
Director:
Nicholas Bentley
Production Company:
A+
Producer:
James Cunningham
Editor:
Alex Leah@ Envy
Post Production:
Jason Farrow@ Envy
Digital Production:
Tag Worldwide
Sound Design:
James Clark
Sound Design:
Clearcut
Grade:
Luke Morrison@ The Mill
Director, Photography:
Matt Fox

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Project Type