Ikea : Playin' With My Friends Making Of

Darren tells all.

Published On
Oct 24, 2012

Editor's Pick

How did Mother pull off the charming "Entertaining" spot for IKEA, which featured kids -- along with their imaginations -- readying a dinner party?

A "making of" film reveals all. Narrated by Darren the Bear, a big fuzzy guy, the story goes like this: Darren is an IKEA employee who was chuffed to bits when he was asked to be in the new spot. He tells the tale of how good the kids were at their job, and the on-set rivalries between bear and action figure that threatened to cast a pall over the proceedings before everything was squared away. And as Darren reveals at the end, this may not be the last we see of him, as he's recently joined acting classes.

Credits

Date
Oct 24, 2012
Brand:
Ikea
Client:
Ikea
Agency:
Mother-London
Director:
Dougal Wilson
Production Company:
Blink
Producer:
Ewen Brown
Editor:
Ed Cheesman
Editing House:
Final Cut
Post Visual Effects:
MPC
Visual Effects Producer:
Julie Evans
Visual Effects Supervisor:
Tom Harding
Grade:
Jean-Clement Soret
Audio Post:
750mph
Sound Director:
Sam Ashwell
Director, Photography:
Stephen Keith Roach

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Project Type