Little Kids Face Down Veggies in This Cute Ikea Video

BBH's Social Campaign Launches Veggie Balls in Ikea Across Asia

Published On
Oct 08, 2015

Editor's Pick

Sometimes, the simplest ideas are the most effective. In this social film promoting its new Veggie Balls, Ikea films some little kids facing down plates of vegetables. Their facial expressions say it all, ranging from plain disgust to incredulity and even despair. Of course, when faced with the Veggie Balls it all goes down much better. BBH Asia Pacific made the film, to launch the Veggie Balls at stores in Singapore, Malaysia and Thailand.