Ikea : The Kitchen CoLab

Bringing kitchens to life.

Published On
May 22, 2012

Editor's Pick

For IKEA, SMFB brought some Norwegians' kitchen dreams to life, with the Kitchen CoLab. The Swedish retailer encourages people to design their own kitchen spaces with the Kitchen Planner. But often, many plans are never turned into reality.

The agency picked four such sketches and built them out into real kitchens, then found the people who had drawn them and let them talk about their creations.