Ikea UK : Playing With My Friends

Dinner party with kids.

Published On
Oct 19, 2012

Editor's Pick

Swedish retailer IKEA's got a "brand revitalization" coming, and the first spot in a new brand campaign is "Entertaining," a pretty, fresh little take on dinner parties out of Mother London that suggests that maybe, just maybe, kids and adults should sit at the same table during festivities. (Gasp!)

A little girl wines (metaphorically) and dines her friends adult-style with the help of her dad, using IKEA products, while a really fun track, "Playin' With My Friends," a cover of the classic BB King song, threads through the film. Told through the kid's perspective, it takes a jump into her imagination, where she sees her adult guests as giant versions of her favorite toys, from teddy bears to monkeys, to robots. Dougal Wilson at Blink directs.

The film is accompanied by upcoming press ads which show the giant toys, alongside IKEA products like junior chairs and extendable tables that let kids and adults dine together.

Credits

Date
Oct 19, 2012
Brand:
Ikea UK
Client:
Ikea UK
Agency:
Mother-London
Director:
Dougal Wilson
Production Company:
Blink
Producer:
Ewen Brown
Editor:
Ed Cheesman
Editing House:
Final Cut
Post Visual Effects:
MPC
Visual Effects Producer:
Julie Evans
Visual Effects Supervisor:
Tom Harding
Grade:
Jean-Clement Soret
Audio Post:
750mph
Sound Director:
Sam Ashwell
Director, Photography:
Stephen Keith Roach

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Project Type