An Undercover Visitor Raids Ikea in Festive Swedish Spot

Who's That Long White-Haired Bearded Guy Driving Away In A Volvo?

Published On
Nov 05, 2013

Editor's Pick

In this Christmas spot for IKEA Sweden by Akestam Holst, St. Nicholas himself pays a visit to the retailer. Only he's in disguise. (And he's quite skinny, but maybe that's how he is in Swedish lore). As he rifles through Christmas decorations, warming up by the fire before he escapes (via a very Swedish Volvo), he thinks he hasn't been spotted. But the kids know better.