Spike Jonze has partnered with Absolut Vodka and TBWA/Chiat/Day New York on his latest film, "I'm Here." The 30-minute tale of two robots in love will debut this evening at 8:30 at Sundance, as part of the festival's first ever opening night shorts lineup.
Jonze was given complete creative license on the film. "We hired him for what's going on in his head," says TBWA/Chiat/Day/N.Y. CCO Figliulio. "We asked him to do a story that would be in an Absolut world, and that would be in his world, and he did a love story."
The piece is TBWA/Chiat/Day, New York's latest addition to the "Absolut World" campaign and marks an evolution of the brand's longstanding partnership and commitment to the arts, dating back to 1985, when Andy Warhol painted the vodka's distinctive bottle for a now legendary ad, leading to more famous interpretations by talents like Keith Haring and Helmut Newton. "It's not just another film 'brought to you by,'" says Figliulio. "Absolut has been doing this the whole time."
"I'm Here" stars Andrew Garfield and Sienna Guillory in the lead roles and features original music by Sam Spiegel, Aska Matsumiya and other emerging artists. "I'm Here" will make its next appearance at the Berlin Film Festival in February, with a global release in March online at the film's website. Viewers can also get updates on future appearances on the movie blog.