HBO and BBDO unveil another complex tale for the channel's new brand campaign
Sep 17, 2009
Last week in New York, HBO and BBDO unlocked the last component of Imagine, their follow-up to the multi-award "Voyeur" campaign. A series of films released online teased the effort with a tale following thugs' pursuit of a mysterious Teddy Bear. The centerpiece of the live event featured a cube of screens that showed multiple perspectives of various stories. The Imagine tale unfolds even further on the HBO Imagine website, which features a network of films and clues that draw viewers further into the drama.