John West: Imagine a World Without Fish
Published On
Feb 29, 2016
Description
To draw attention to unsustainable fishing practices, we launched a bogus brand called "Finnish Tuna." The catch? There was nothing in the cans.
Credits
- Date
- Mar 01, 2016
- Client :
- John West
- Agency :
- Cummins & Partners
- Executive Creative Director :
- Jim Ingram
- Chief Executive Officer :
- Sean Cummins
- Senior Copywriter :
- Chris Ellis
- Executive Creative Director :
- Ben Couzens
- Creative Director :
- Damian Royce
- Senior Art Director :
- Aaron Lipson
- Global Strategy Director :
- Adam Ferrier
- Brand :
- John West
- Client :
- John West
- Group Account Director :
- Rod Mooseek
- Senior Account Director :
- Brioni Pickhaver
- Senior Account Manager :
- Alisa Mezhov
- Creative Planner :
- James Bennett
- Director :
- Nigel Camilleri
- Senior Brand Manager :
- Stephanie Dore-Smith
- Executive Director :
- Graham Dugdale
- Managing Director :
- Rebecca Ahern
- Account Director :
- Amanda Sheat
- Account Manager :
- Lauren Hunt
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