John West: Imagine a World Without Fish

Published On
Feb 29, 2016

Description

To draw attention to unsustainable fishing practices, we launched a bogus brand called "Finnish Tuna." The catch? There was nothing in the cans.

Credits

Date
Mar 01, 2016
Client :
John West
Agency :
Cummins & Partners
Executive Creative Director :
Jim Ingram
Chief Executive Officer :
Sean Cummins
Senior Copywriter :
Chris Ellis
Executive Creative Director :
Ben Couzens
Creative Director :
Damian Royce
Senior Art Director :
Aaron Lipson
Global Strategy Director :
Adam Ferrier
Brand :
John West
Client :
John West
Group Account Director :
Rod Mooseek
Senior Account Director :
Brioni Pickhaver
Senior Account Manager :
Alisa Mezhov
Creative Planner :
James Bennett
Director :
Nigel Camilleri
Senior Brand Manager :
Stephanie Dore-Smith
Executive Director :
Graham Dugdale
Managing Director :
Rebecca Ahern
Account Director :
Amanda Sheat
Account Manager :
Lauren Hunt

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Project Type