John West: Imagine a World Without Fish
Published On
Feb 29, 2016
Description
To draw attention to unsustainable fishing practices, we launched a bogus brand called "Finnish Tuna." The catch? There was nothing in the cans.
About
Credits
- Date
- Mar 01, 2016
- Client:
- John West
- Agency:
- Cummins & Partners
- Executive Creative Director:
- Jim Ingram
- Chief Executive Officer:
- Sean Cummins
- Senior Copywriter:
- Chris Ellis
- Executive Creative Director:
- Ben Couzens
- Creative Director:
- Damian Royce
- Senior Art Director:
- Aaron Lipson
- Global Strategy Director:
- Adam Ferrier
- Brand:
- John West
- Client:
- John West
- Group Account Director:
- Rod Mooseek
- Senior Account Director:
- Brioni Pickhaver
- Senior Account Manager:
- Alisa Mezhov
- Creative Planner:
- James Bennett
- Director:
- Nigel Camilleri
- Senior Brand Manager:
- Stephanie Dore-Smith
- Executive Director:
- Graham Dugdale
- Managing Director:
- Rebecca Ahern
- Account Director:
- Amanda Sheat
- Account Manager:
- Lauren Hunt
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