What if John Lennon's 'Imagine' Came True?

Publicis Kaplan Thaler celebrates Anti-Defamation League's centennial with moving film

Published On
Mar 20, 2013

Editor's Pick

To celebrate its 100th anniversary, the Anti-Defamation League has released this stirring film created out of Publicis Kaplan Thaler that explores what would happen if the words of John Lennon's famous solo hit, 'Imagine,' came true. In this fictional universe without homophobia, anti-Semitism and racism, the lives of world-changers like Anne Frank, Daniel Pearl, Martin Luther King, Jr., Matthew Shepard and Yitzhak Rabin are not cut short. Rather, they live on and continue their activism into old age.

All of the families of those featured in the spot generously gave their support for the film, including Yoko Ono, who, according to the agency helped secure the rights for Lennon's original "Imagine" track to be used in the film.

According to the agency, the project has been in the works for nearly a year, but just yesterday, Daniel Pearl's killers were arrested in Pakistan and on Friday, President Obama will be visiting Yitzhak Rabin's grave.

To pledge your own support, visit the ADL site to "sign up to create a world without hate."

Credits

Date
Mar 20, 2013
Agency:
Publicis Kaplan Thaler
Chief Production Officer:
Lisa Bifulco
Group Creative Director/Art Director:
Whitney Pillsbury
Copywriter/Group Creative Director:
Jason Graff
Executive Producer:
Kirsten Arongino
Production Company:
Digital Kitchen
Executive Producer:
Eric Oldrin
Executive Creative Director:
Matt Mulder
Creative Director:
Josh Hayward
Editor:
Slavka Kuehn
Producer:
Paul Williamson
Designer:
Koji Minami
Designer:
Ryan Gagnier
Director, Photography:
Morgan Henry
Chairman/Executive Creative Director:
Linda Kaplan Thaler
President/Chief Creative Officer:
Rob Feakins
Brand:
Anti-Defamation League
Client:
Anti-Defamation League

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Project Type