This Online Bookseller Got a Deceased Author to 'Sign' Books Using a Robot Pen's Stunt Recreated the Signature of Paul van Ostaijen, Plus Others

Published On
Nov 09, 2016

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Online bookseller tried to engage customers during the Antwerp Book Fair this year with an innovative stunt -- it made a robot that could sign books with authors' authentic signatures, including that of a deceased poet.

Paul van Ostaijen, the Flemish poet and modernist prose writer died in 1928, but is renowned as the author of the typographic poem "Boem Paukeslag." His book "Music Hall" was reissued especially for this 100-year anniversary, and the robot recreated his signature for eight days of signings along with those of authors Nicci French, Paula Hawkins ("The Girl on the Train"), Andy Griffiths (The Treehouse Books), David Baldacci ("The Last Mile.") David Lagercrantz ("Millennium 4,") and Robert Harris ("Imperium").

Agency DDB Brussels created the robot in collaboration with the Antwerp research and design lab Beyond. It analyzed, parsed and then reconstructed all the signatures and manuscripts of the authors, not only mimicking signatures automatically and accurately, but also being able to leave personal messages. Kevin Verelst, co-founder and art director of Beyond, said in a statement: "The greatest challenge was above all to imitate the writing as faithfully as possible. In the process, it was essential to completely fine-tune four important elements. Namely, the choice of pen, the angle of the writing, the pressure of the pen on the paper and the writing speed."


Nov 10, 2016
Agency :
Brand :
Client :
Contact :
Niels Moes
Creative Director :
Peter Ampe
Creative Director :
Odin Saill
Creative :
Danny Vissers
Copy :
Tom Meijer
Copy :
Silke Beurms
Account :
Francis Lippens
Account :
Romy Viershouten
Strategy :
Dominique Poncin
Strategy :
Jorian Vanvossel
Digital Design :
Wieste De Ridder
Motion Design :
Sven Verfaille
Producer :
Stefanie Warreyn
PR :
Kenn Van Lijsebeth
TV Producer :
Brigitte Verduyckt
Director, Photography :
Adrien Moormann
Design :
Special Thanks :
Matthijs de Ridder
Special Thanks :
Genootschap Paul van Ostaijen

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