Feel the Joy of the World Cup, While Sitting On Your Couch

Fox Sports Brazil Launches Lovely Animation Promoting World Cup Coverage

Published On
Dec 06, 2013

Editor's Pick

Fox's in house creative team, FIC LatAm, worked with production company Beeld for an energetic animation promoting its coverage of the 2014 Soccer World Cup. The event has already seen the marketing machine rev up, with Adidas releasing the official ball just this week, and Nike promptly ambushing that with its own soccer ball. Fox Sports decides to go the route of "we can make you feel like you're there," showing a pair of legs stretched throughout Brazil, partaking in all the excitement, and following them onto their owner's body -- an owner who happens to be just be chilling on the couch.

Credits

Date
Dec 06, 2013
Agency:
In-house
Creative Vice President:
Andre Takeda
Copywriter:
Alex Mendes
Production Company:
Beeld

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Project Type