BMW : The Incident

Cars to save a plane.

Published On
Jun 25, 2012

Editor's Pick

BMW and Interone China present 'The Incident,' a film that shows off the X5M and X6M cars by ejecting them through a tumbling military transport plane whose engine has failed.

That thin plot device aside, it's a fun, Hollywood-ized way to show off the driving capabilities of the new models.

Credits

Date
Jun 26, 2012
Brand :
BMW
Client :
BMW
Agency :
Interone-China
Production Company :
Contra Productions
Production Company :
Weareflink
Executive Creative Director/Production :
Maik Lutze
Executive Producer :
Andreas Lampe
Executive Producer :
Hans Dornseif
Director :
Weareflink
Director, Photography :
Roman Jakobi
Editor :
Claudia Kiesling
Post Edit :
Nina Ning
3D Artist :
Alex Heyer
3D Artist :
Jaclyn Stauber
3D Artist :
Lasse Clausen
3D Artist :
Philipp von Preusschen
3D Artist :
Sebastian Mayer
Music Production :
Supreme Music
Art Direction :
Arthur Li
Design :
Oscar Zhang
Design :
Jacob Wei
Copy :
Yanan Sun
Art Direction :
Andreas Sundgren

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Project Type