Jobs site Indeed debuted a new campaign at the Grammys that highlights the benefits of all kinds of employees in breakthrough innovations and discoveries.
The campaign consists of two commercials helmed by the "Theory of Everything" director James Marsh. In the first, we see a deaf woman hearing sound for the first time, and the spot goes on to list the people who were involved in making this happen, including the doctor, the designer of the audio technology and the scientist.
A second commercial, due to debut during the Oscars on Feb. 9, takes a similar approach, focusing on the 1969 moon landing. It highlights the role of the astronaut, the NASA employees, the physicist and even the cleaner working in the lab who "let them focus on the mission."
Both ads end with the tagline that “great moments are the work of many," with the message that great achievements take all kinds of great talent. The campaign was created in-house and is airing online, on social media and in red-carpet coverage of both events.