Indian Motorcycle Fans Can Get Tattooed With Ink Made From One of Its Bikes

Brand Transformed Burnout Residue From Motocross Star Carey Hart's Bike

Published On
Jul 11, 2017

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Indian Motorcycle fans now have a way to really bond with the brand -- by getting tattooed with ink made from one of its bikes.

Working with Team One Los Angeles, the motorcycle company created a safe and sterile ink from burnout residue from motocross star Carey Hart's Indian Scout Hooligan. A promotional video shows Hart getting his newborn son's name inscribed on his neck -- the first tat made from the substance. The film then invites fans to get their own marks -- they can find participating tattoo shops at

Indian and Team One tapped tattoo artist and ink maker Franco Vescovi of Nocturnal Ink to create Indian Ink, available exclusively at his Vatican Studios in California and at Hart & Huntington Tattoo shop in Las Vegas, Nashville, Orlando and Niagara Falls. Indian made just a single batch, so tats will only be available until the ink runs out.

Along with the film above, the campaign includes an advertorial spread in the July/August issue of Inked Magazine.

"Indian Motorcycle Ink embodies our value of leading, rather than following, to blaze entirely new trails where others have never ventured," said Reid Wilson, director of marketing for Indian in a statement.


Jul 11, 2017
Indian Motorcycle
Indian Motorcycle
Team One
Leo Zuckerman
Director, Photography:
Leo Zuckerman
Andrea Sheffield
Assistant Camera:
Kenneth Merrill
Levi Williams
Levi Williams
Production Assistant:
Lisa French
Sound Recordist:
Kevin Santiago
Group Creative Director:
Craig Crawford
Creative Director:
Johnnie Ingram
Associate Creative Director:
Geoff Vreeken
Matt Hartz
Leah Bohl
Associate Producer:
Claire Allman
Account Supervisor:
Justin West
Account Director:
Landon Nguyen
Leo Zuckerman
Clinton Homuth
Alter Ego
Sound Design:
Matt Kielkopf
Matt Kielkopf

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