Indian Motorcycle fans now have a way to really bond with the brand -- by getting tattooed with ink made from one of its bikes.
Working with Team One Los Angeles, the motorcycle company created a safe and sterile ink from burnout residue from motocross star Carey Hart's Indian Scout Hooligan. A promotional video shows Hart getting his newborn son's name inscribed on his neck -- the first tat made from the substance. The film then invites fans to get their own marks -- they can find participating tattoo shops at indianmotorcycle.com/inked.
Indian and Team One tapped tattoo artist and ink maker Franco Vescovi of Nocturnal Ink to create Indian Ink, available exclusively at his Vatican Studios in California and at Hart & Huntington Tattoo shop in Las Vegas, Nashville, Orlando and Niagara Falls. Indian made just a single batch, so tats will only be available until the ink runs out.
Along with the film above, the campaign includes an advertorial spread in the July/August issue of Inked Magazine.
"Indian Motorcycle Ink embodies our value of leading, rather than following, to blaze entirely new trails where others have never ventured," said Reid Wilson, director of marketing for Indian in a statement.