American Legacy Foundation : Infect Truth
Not all infections should be avoided like the plague, as the American Legacy Foundation's newest Truth campaign is taking the term "viral" back to its medical roots by encouraging teens to spread web-based "Infectio
Published On
Oct 25, 2006
Editor's Pick
Not all infections should be avoided like the plague, as the American Legacy Foundation's newest Truth campaign is taking the term "viral" back to its medical roots by encouraging teens to spread web-based "Infections" to as many friends as possible. "The idea behind the whole campaign is that knowledge is contagious," says Arnold creative director John Kearse. "The more you spread it around, the more you 'infect' your friends and your neighbors, the more powerful this knowledge becomes. Infecting people online is just a natural fit."
Credits
- Date
- Oct 25, 2006
- Chief Creative Officer :
- Alex Bogusky
- Chief Creative Officer :
- Pete Favat
- Creative Director :
- Tom Adams
- Creative Director :
- John Kearse
- Associate Creative Director :
- Meghan Siegal
- Art Director :
- Meghan Siegal
- Art Director :
- Gabe Jeffrey
- Art Director :
- Pamela Coatti
- Art Director :
- Tim Mahoney
- Art Director :
- Mike Costello
- Copywriter :
- Marc Einhorn
- Copywriter :
- Matt Ledoux
- Copywriter :
- Roger Baldacci
- Designer :
- Meghan Siegal
- Designer :
- Chris Valencius
- Designer :
- Gabe Jeffrey
- Designer :
- Ryan Habbyshaw
- Designer :
- Brad Kayal
- Producer :
- Barry Frechette
- Producer :
- Paul Fortuin
- Producer :
- Zach Jagentenfl
- Programmer :
- Ebbey Mathew
- Flash Programmer :
- Chris Teso
- Information Architect :
- Melissa Goldstein
- Information Architect :
- Joe Antonuccio
- Information Architect :
- Priya Chitre
- Agency :
- Arnold Worldwide and CP&B
- Client :
- American Legacy Foundation
- Brand :
- American Legacy Foundation
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Project Type
