Mesmerizing Furries -- and a Bud Bottle -- Are 'Infected' in AB InBev's Music Video

Company Celebrates Sponsorship of Tomorrowland With Hypnotic Dance-Off

Published On
Jul 18, 2016

Editor's Pick

Life is one big, beautiful furry dance party in this mesmerizing music video from A-B InBev, promoting the company's exclusive sponsorship of electronic music festival Tomorrowland. Created out of Wieden & Kennedy, Amsterdam and directed by Canada, the three-minute clip is set to the original track "Infected" and shows a young, attractive crew heading to the music fest.

There, they find a crowd entranced by the music played by the DJ on stage. As he throws down one mix, puffs of smoke descend on the onlookers, who one by one become "infected" and transform into gorgeous, delicately hairy dancing creatures who go on to spread their fever to office buildings, a skate park, bowling alley and even Times Square. At one point, even a Bud bottle gets the furry treatment.

The original song was produced in collaboration with Dutch DJ/Producer Tiesto and L.A. DJ/Producer JAUZ. The music video debuts today and a 30-second cutdown will also air online and on broadcast in select markets. TIesto will also perform the track live for the first time at the main stage of Tomorrowland's Belgian edition, which takes place July 22-24.

W+K Amsterdam Creative Director Thierry Albert said in a statement, "Tomorrowland unites the world through a love of music. It brings together completely different people with completely different lives from completely different corners of the world. And this is when the magic happens. The festival transforms goers into the true version of themselves. In the 'Infected' music video we bring this to life by visually displaying this transformation as free, loving, dancing, singing creature who only wants to party, love and drink cold beverages."

The campaign also includes exclusive experiences at Tomorrowland's "The Brew District," which features 24-7 open bar, food and boutique glamping huts. Exclusive events are set to take place in 25 other markets.

"As a global company engaging with an evolving and connected global consumer, our ambition is to create memorable and meaningful moments for and with them -- whether that is providing them access to new music from their favorite DJ, money can't buy experiences or simply elevating their beer experience on-site -- we believe that consumers will be more engaged if we provide value back to them," said Lara Krug, AB InBev global director, experiential marketing in a statement. "AB InBev believes in the power of music to transform and is committed to creating authentic music moments that engage people across the globe."


Jul 18, 2016
AB InBev
AB InBev
Wieden & Kennedy-Amsterdam
Chief Marketing Officer:
Miguel Patricio
Global Vice President, Consumer Connections:
Ricardo Dias
Experiential Director:
Lara Krug
Global Head of Music:
Talita Andrade
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Thierry Albert
Creative Director:
Alvaro Sotomayor
Art Director:
Vasco Vicente
Jake Barnes
Evgeny Primachenko
Head of Content:
Joe Togneri
Executive Producer:
Tony Stearns
Creative Planner:
Nick Docherty
Creative Planner:
Tom Gibby
Communications Planner:
Wes Young
Group Account Director:
Kirk Johnsen
Account Director:
Jonah Dolan
Account Manager:
Ben Prout
Project Manager:
Janna Harrington
Business Affairs:
Michael Graves
Production Company:
Director, Photography:
Daniel Voldheim
Managing Director:
Oscar Romagosa
Executive Producer:
Oscar Romagosa
Executive Vice President:
Marta Argullós
Second Director, Photography:
Elías M. Felix
Production Manager:
Dani Molina
2nd Unit Production Manager:
Nacho Piñar
Art Director:
César Martínez
Hannah Edwards
Wardrobe Stylist:
Cris Quer
Hair and Make Up:
Javier Ceferino
Credit Type
Editing Company:
Dominic Leung
Assistant Editor:
Elise Butt
Post Production:
Glassworks Barcelona
Lead Flame Artist:
David Gomez
3D Lead Artist:
Javier Verdugo
Daniel De Vue
Head of Production/Executive Producer:
Joan Amat
Belen Palos
Visual Effects Supervisor:
Mike Gomez
Visual Effects Supervisor:
Dani Granado
Visual Effects Supervisor:
Joan Amat
Color Assistant:
Matt Hare
3D Team:
Carlos Cortés
3D Team:
Kiko Navarro
3D Team:
José Luis Estefanía
3D Team:
Alba Ribera
3D Team:
Santi Muñoz
3D Team:
Marco Rossi
3D Team:
Andrea Giordano
3D Team:
Leire Martin
3D Team:
Simon Glass
3D Team:
Konstantinos Pontikid
2D Team:
Mikel Gomez
2D Team:
Alex Blasco
2D Team:
Ruben Llusia
2D Team:
David Martinez
2D Team:
Dani Granados
Audio Post:
Wave Studios Amsterdam
Mix and Sound Design:
Alex Nicholls- Lee
Music Artist:
Tiësto & Jauz
TItle Design:

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