Michael Phelps Is a Badass Gunslinger in 'Call of Duty: Infinite Warfare' Spot
Danny McBride Also Appears in Ad Playing on 2016's 'Terrible News'
Editor's Pick
Could 2016's news headlines get any more ridiculous? In Activision's trailer for the upcoming "Call of Duty: Infinite Warfare," they do. The spot takes its inspiration from what an arguably "terrible" year we've had so far, with humans (including Olympian Michael Phelps in a cameo) escaping Earth to fight in space.
The spot, which broke last night during the NBA opening game, opens with a young guy listening to a news report on how 2016 has been "one of the worst years in decades, according to social media polls." He notices headlines including "Canada Builds Wall" and "Europe Leaves EU" and hears how a moderator punched a presidential candidate in the face. "Screw this, let's go to space," he says, and everyone takes flight for a big shoot-out in the sky, set to Guns N' Roses' bombastic "Welcome to the Jungle." Phelps (who is a big "Call of Duty" gamer in real life) is one of those who appears playing the game alongside comedian Danny McBride.
Created by 72andSunny, the spot was directed by Peter Berg at Pony Show Entertainment (who has helmed previous "Call of Duty" spots including 2011's extravaganza starring Jonah Hill.) MPC is responsible for the VFX.
"Call of Duty: Infinite Warfare" will debut worldwide Nov. 4, with the story extending the franchise's action beyond Earth for the first time.
Credits
- Date
- Oct 26, 2016
- Brand:
- Activision Call of Duty
- Client:
- Activision Call of Duty
- Agency:
- 72andSunny
- Chief Executive Officer:
- John Boiler
- Chief Creative Officer:
- Glenn Cole
- Chief Strategy Officer:
- Matt Jarvis
- Director, Strategy:
- Bryan Smith
- Chief Production Officer:
- Tom Dunlap
- Group Creative Director:
- Matthew Curry
- Creative Director:
- Robert Teague
- Creative Director:
- Tim Wolfe
- Senior Designer:
- Jon Hall
- Writer:
- Matt Meszaros
- Designer:
- Lauren Albee
- Group Production Director:
- Angelo Mazzamuto
- Senior Producer:
- Dave Stephenson
- Junior Producer:
- Skyler Courter
- Group Brand Director:
- Rhea Curry
- Brand Director:
- Simon Hall
- Senior Brand Manager:
- Brett Schneider
- Brand Manager:
- Will Nader
- Director, Strategy:
- Daniel Teng
- Strategist:
- Jake Watt
- Partnerships and Legal Director:
- Kallie Halbach
- Partnerships and Legal Manager:
- Jesse Sinkiewicz
- Partnerships and Legal Coordinator:
- Molly Hogan
- Chief Executive Officer:
- Eric Hirshberg
- Executive Vice President, Chief Marketing Officer:
- Tim Ellis
- Senior Vice President, Global Consumer Marketing:
- Todd Harvey
- Senior Manager of Digital Engagement Marketing:
- Monte Lutz
- Consumer Marketing Director:
- Carolyn Wang
- Consumer Marketing Manager:
- David Cushman
- Associate Manager of Consumer Marketing:
- Jared Castle
- Coordinator of Consumer Marketing:
- Lynn Ballew
- Digital Marketing Director:
- Justin Manfredi
- Senior Digital Marketing Manager:
- Rich Elmore
- Senior Digital Marketing Manager:
- Mario Sgambelluri
- Digital Marketing Associate Manager:
- Peter Bowman
- Global Media Director:
- Simone Deocares-Lengyel
- Vice President, Global Creative Team:
- Caroline McNeil
- Production Company:
- Pony Show Entertainment
- Director:
- Peter Berg
- Director, Photography:
- John Schwartzman
- Production Designer:
- Jeff Mann
- Partner:
- Susan Kirson
- Executive Producer:
- Helga Gruber
- Head of Production:
- Gareth Wood
- Editorial Company:
- Work Editorial
- Editor:
- Jono Griffith
- Assistant Editor:
- Keith Hamm
- Executive Producer:
- Marlo Baird
- Producer:
- Lynne Mannino
- Visual Effects:
- MPC
- Creative Director:
- Paul O'Shea
- Visual Effects Supervisor:
- Michael Gregory
- CG Supervisor:
- David White
- Colorist:
- Ricky Gausis
- Visual Effects Producer:
- Matt Olmon
- Line Producer:
- Ekta Guta
- Visual Effects Coordinator:
- Sarah Laborde
- 2D Lead:
- Nikkesh K.
- 2D Supervisor:
- David Rouxel
- 3D Lead Artist:
- Jacob Oommen
- Visual Effects Executive Producer:
- Karen Anderson
- Color Executive Producer:
- Meghan Lang
- Color Producer:
- Rebecca Boorsma
- Visual Effects:
- Pixomondo
- Visual Effects Supervisor:
- Timothy Hanson
- Executive Producer:
- Mandie Briney
- Visual Effects Producer:
- John Baer
- Bidding Producer:
- Patrick Neighly
- Digital Effects Supervisor:
- Patrick Schuler
- Compositing Supervisor:
- Spencer Hecox
- Previs Supervisor:
- Matt McClurg
- Paint/Rotoscope Lead:
- Lance Ranzer
- Visual Effects:
- York Schueller
- Rigger:
- York Schueller
- Senior Production Manager:
- Enoch Davis
- Production Coordinator:
- Antonia Oelmann
- Sound Design:
- Formosa Group
- Supervising Sound Editor:
- Per Hallberg
- Sound Designer:
- Ann Scibelli
- Sound Designer:
- Jon Title
- 1st Assistant Sound Editor:
- Philip D. Morrill
- Recording and Mix:
- Lime Studios
- Mixer:
- Rohan Young
- Mixer:
- Jeff Malen
- Assistant Mixer:
- Ben Tomastik
- Assistant Mixer:
- Lisa Mermelstein
- Executive Producer:
- Susie Boyajan
Need a credit fix? Contact the Creativity Editors
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