You'll Never Look at Emoji the Same Way After You See These Creepy Anti Child-Abuse Ads

Innocence en Danger and Rosapark Use Emoticons in Ad Campaign

Published On
Jan 16, 2014

Editor's Pick

Emoji -- those little icons featuring images as simple as a smiley face blowing a kiss to as complicated as a tent under a starry night sky -- are used to creepy effect in this print campaign for anti child abuse non profit Innocence en Danger. Rosapark is the agency behind the prints, which turn the emojis into "actual people" -- the people who your kid could be encountering online.

Credits

Date
Jan 16, 2014
Brand:
Innocence en Danger
Client:
Innocence en Danger
Agency:
Rosapark
Co-Founder:
Jean-Patrick Chiquiar
Co-Founder:
Jean-Francois Sacco
Co-Founder:
Gilles Fichteberg
Creative Director:
Mark Forgan
Creative Director:
Jamie Standen
Art Director:
Mark Forgan
Art Director:
Jamie Standen
3D Production:
Mecanique Generale
Illustrator:
Baptiste Masse

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Project Type