Brawny : Innocent Escapes

A campaign that takes masculine sensuality to hilarious levels proves that the ideal man and the ideal paper towel share the same qualitiesstrong, but with a sensitive touch. With tongue firmly in cheek, the ever-accomodating Brawny Man st

Published On
Mar 07, 2005

Editor's Pick

A campaign that takes masculine sensuality to hilarious levels proves that the ideal man and the ideal paper towel share the same qualitiesstrong, but with a sensitive touch. With tongue firmly in cheek, the ever-accomodating Brawny Man stokes the flames of feminine desire in TV spots like "Happy Birthday" and the customizable fantasies of the "Innocent Escapes" website.

Credits

Date
Mar 08, 2005
Editorial Company:
Lost Planet Editorial
Production Company:
Omaha Pictures
Client:
Brawny
Executive Creative Director:
Ari Merkin
Interactive Creative Director:
Paul Bichler
Art Director:
Molly Sheahan
Art Director:
Kim Haxton
Copywriter:
Marty Senn
Director, Broadcast Production:
Brian DiLorenzo
Agency Producer:
Zarina Mak
Developer:
Andy LeMay
Developer:
Jason Striegel
Director:
Zach Math
Executive Producer:
Eric Stern
Producer:
Andy McLeod
Editor:
Geoff Hounsell
Agency:
Fallon-New York
Brand:
Brawny

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Project Type