Innocent : Tweet and Eat

Tweet, and it gets cheaper.

Published On
Sep 21, 2011

Editor's Pick

Innocent, the UK brand best known for its fruit smoothies, is aiming to create buzz around its recently launched vegetable pots with a Twitter-based collective buying campaign. The more people tweet about the promotion, the cheaper the product gets.

For a four week period, the more tweets Innocent gets with the hashtag #tweetandeat, the bigger the discount it will offer offer. Consumers can request a direct message so that they know when the next coupon level has been reached, and can download and print coupons at the website.