Lexus Creates Film Out of Instagrams

Photos from 200 Instagrammers Were Put Together

Published On
Jul 19, 2013

Editor's Pick

TeamOne and Lexus created the first ad film ever made entirely out of Instagram photos. The stop motion film was directed by Jacob Rosenberg out of Bandito Brothers, with the photos coming from a "WordlWideInstameet" held by the photo site and Lexus on June 30. Each Instagrammer contributed at least one photo, filtered and styled however they liked. They were asked to use specific hashtags that would let the agency sequence them -- with 3D mapping used to pinpoint the exact angles at which each photographer need to be. See all the shots here.