Swedish insurance brand crowdsources an Instagram collage.
ERV and Deportivo encourage amateur photographers to upload their snaps.
Mar 10, 2013
To celebrate amateur travel photography, Swedish insurance company ERV and agency Deportivo are creating a crowdsourced Instagram photo collage. Visitors go to the website and sign in with Instagram to add their own photos. As the collage grows, there will be a competition to guess what city it is depicting and win a plane ticket to the city in question.