Snickers : Instant Def

Old school hip hop, comic book visuals, digital webisodes, a candy bar and the Black-Eyed Peasit all adds up to the ultimate online mash-up, courtesy of Snickers and BBDO/New York. The first of five "digisodes" starring m

Published On
Jun 07, 2006

Editor's Pick

Old school hip hop, comic book visuals, digital webisodes, a candy bar and the Black-Eyed Peasit all adds up to the ultimate online mash-up, courtesy of Snickers and BBDO/New York. The first of five "digisodes" starring musical stars will.i.am, Fergie, Taboo and apl.de.ap went live at InstantDef.com on Monday, kicking off the launch of a campaign aimed to win over the movers and shakers of the trendy teen market. The digisodes follow the adventures of Instant Def, a quartet of Snickers factory workers who gain mad fly superpowers, which they use to defend old school hip hop from new school haters. Word.

Credits

Date
Jun 07, 2006
Agency:
BBDO-New York
Line Producer:
Leah Fleishman
Producer:
Priscilla Cohen
Executive Producer:
Craig Rodgers
Sound Design:
Ron Eng
Director, Photography:
Rolf Kesterman
Editor:
Stuart Pappe
Director:
Jesse Dylan
Senior Producer:
Peter Feldman
Production Designer:
Javier Castillo
Art Director:
Javier Castillo
Art Director:
Vann Graves
Creative Director:
Vann Graves
Copywriter:
Jimmy Smith
Executive Creative Director:
Jimmy Smith
Chief Creative Officer:
Bill Bruce
Chief Creative Officer:
David Lubars
Web Developer:
Atmosphere BBDO, New York
Post Production:
Below the Radar
Production Company:
Form
Editorial Company:
Form
Client:
Snickers
Brand:
Snickers

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Project Type