Snickers : Instant Def

Old school hip hop, comic book visuals, digital webisodes, a candy bar and the Black-Eyed Peasit all adds up to the ultimate online mash-up, courtesy of Snickers and BBDO/New York. The first of five "digisodes" starring m

Published On
Jun 07, 2006

Editor's Pick

Old school hip hop, comic book visuals, digital webisodes, a candy bar and the Black-Eyed Peasit all adds up to the ultimate online mash-up, courtesy of Snickers and BBDO/New York. The first of five "digisodes" starring musical stars will.i.am, Fergie, Taboo and apl.de.ap went live at InstantDef.com on Monday, kicking off the launch of a campaign aimed to win over the movers and shakers of the trendy teen market. The digisodes follow the adventures of Instant Def, a quartet of Snickers factory workers who gain mad fly superpowers, which they use to defend old school hip hop from new school haters. Word.

Credits

Date
Jun 07, 2006
Agency :
BBDO-New York
Line Producer :
Leah Fleishman
Producer :
Priscilla Cohen
Executive Producer :
Craig Rodgers
Sound Design :
Ron Eng
Director, Photography :
Rolf Kesterman
Editor :
Stuart Pappe
Director :
Jesse Dylan
Senior Producer :
Peter Feldman
Production Designer :
Javier Castillo
Art Director :
Javier Castillo
Art Director :
Vann Graves
Creative Director :
Vann Graves
Copywriter :
Jimmy Smith
Executive Creative Director :
Jimmy Smith
Chief Creative Officer :
Bill Bruce
Chief Creative Officer :
David Lubars
Web Developer :
Atmosphere BBDO, New York
Post Production :
Below the Radar
Production Company :
Form
Editorial Company :
Form
Client :
Snickers
Brand :
Snickers

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Project Type