Audi Assesses the Value of Your Car Instantly to Show How Much You Can Get Off a New One

Auto Brand and AlmapBBDO Do All of the Legwork for Potential (Read: Unsuspecting) Buyers

Published On
May 21, 2014

Description

The Instant Evaluator evaluates the price of used cars and shows how much the motorists would have to pay to change them for a brand-new Audi model

Credits

Date
May 21, 2014
Agency :
ALMAP BBDO
Brand :
Audi
Client :
Audi
Chief Creative Officer :
Luiz Sanches
Creative Director :
Renato Simoes
Creative Director :
Bruno Prosperi
Digital Creative Director :
Luciana Haguiara
Digital Creative Director :
Sandro Rosa
Creation :
Andre Sallowicz
Creation :
Dudu Barcelos
Creation :
Felipe Medici
Creation :
Isabela Albero
Programmer :
Cricket Design
Panel Producer :
Elemidia
Film Producer :
Fuego
Technology Director :
Fernando Boniotti
Project Manager :
Glaucia Fortes
Agency Producer :
Vera Jacinto

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Industry
Project Type