Audi Assesses the Value of Your Car Instantly to Show How Much You Can Get Off a New One

Auto Brand and AlmapBBDO Do All of the Legwork for Potential (Read: Unsuspecting) Buyers

Published On
May 21, 2014

Description

The Instant Evaluator evaluates the price of used cars and shows how much the motorists would have to pay to change them for a brand-new Audi model

Credits

Date
May 21, 2014
Agency:
ALMAP BBDO
Brand:
Audi
Client:
Audi
Chief Creative Officer:
Luiz Sanches
Creative Director:
Renato Simoes
Creative Director:
Bruno Prosperi
Digital Creative Director:
Luciana Haguiara
Digital Creative Director:
Sandro Rosa
Creation:
Andre Sallowicz
Creation:
Dudu Barcelos
Creation:
Felipe Medici
Creation:
Isabela Albero
Programmer:
Cricket Design
Panel Producer:
Elemidia
Film Producer:
Fuego
Technology Director:
Fernando Boniotti
Project Manager:
Glaucia Fortes
Agency Producer:
Vera Jacinto

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Industry
Project Type