Brazilian health clinic Bem Ser launched an anti-smoking campaign by targeting bar patrons popping out for a smoke. Ciggy-shaped postcards made their way to displays at 17 bar entrances, with the help of Sao Paolo based agency Dim & Canzian. The chewable card contained the same ingredients used to wean the nicotine-dependent off the sticks, and curbed smokers' post-drink cravings. Stacks were nestled amongst other promotional postcards and after four weeks, demand for the program increased by 12%. Maybe being able to enjoy the nicotine indoors had something to do with it.