Don't Smoke Cigarettes. Chew Them Instead, Thanks to Brazilian Health Clinic Bem Ser

Dim&Canzian Helps Bem Ser Health Clinic in This Anti-Tobacco Campaign

Published On
May 21, 2014

Editor's Pick

Brazilian health clinic Bem Ser launched an anti-smoking campaign by targeting bar patrons popping out for a smoke. Ciggy-shaped postcards made their way to displays at 17 bar entrances, with the help of Sao Paolo based agency Dim & Canzian. The chewable card contained the same ingredients used to wean the nicotine-dependent off the sticks, and curbed smokers' post-drink cravings. Stacks were nestled amongst other promotional postcards and after four weeks, demand for the program increased by 12%. Maybe being able to enjoy the nicotine indoors had something to do with it.


May 21, 2014
Instituto BemSer
Instituto BemSer
Dim & canzian-Sao Paulo
Chief Media Officer:
Marcio Canzian
Chief Creative Officer/Creative Director:
Michele Dim D'ippolito
Art Director:
Ale Parme
Creative Director, Art Director:
Bruno Salgueiro
Samuel Segatelli
Head Planner:
Samantha Barbieri
Carlos Guardino
Film Director:
Thiago Nabisco
Film Editor:
David Donato

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