Intel and Dell Technologies Head into the World of Animal Crossing to Promote E-Cycling
VMLY&R creates 'eCycleLand' island in the Nintendo game
Description
Intel and Dell Technologies are teaching people to properly “e-cycle” their electronic waste (e-waste) with an interactive experience in Nintendo’s Animal Crossing.
Launching on National Recycling Day (Nov 15th), players can visit the eCycleLand island and turn in the Rusted Parts found in the game for a sought-after item. While in eCycleLand, users will be educated about the real ways they can e-cycle, in partnership with Dell:
At the start of the tour, the visitor will scan a QR code to access an unlisted YouTube video that pairs with the walking tour around the island (much like a museum self-guided tour). This post is for auditory use, meaning it will not need to be watched, but just listened to as the visitor moves from station to station.
- Station 1: What is e-waste? A brief intro to e-waste and why it’s a problem
- Station 2: What is e-cycling? A brief intro to e-cycling and how it combats the problem of e-waste
- Station 3: What can be e-cycled? A gamified explanation of what can/cannot be e-cycled
At the fourth and final station, players receive information on programs they can use to e-cycle in real life.
Players receive instructions on how to e-cycle their old devices, no matter the brand.
Eligible devices can be shipped to Dell at no cost and traded in for credit towards new electronics. Dell will also e-cycle ineligible devices for free.
Intel’s Animal Crossing e-cycling education integration is just one of many brand sustainability efforts in progress. As part of Intel’s commitment to progress against climate change, the company continuously looks for ways to develop more sustainable technology solutions and collaborate with other organizations to advance best practices in corporate responsibility worldwide.
Credits
- Date
- Feb 06, 2023
- Agency :
- VML
- Global Chief Creative Officer :
- Debbi Vandeven
- Chief Creative Officer :
- John Godsey
- Chief Creative Officer :
- Alli Pierce
- Executive Creative Director :
- Derek Clark
- Executive Creative Director :
- Santiago Cuesta
- Group Creative Director :
- Brandan Jenkins
- Group Creative Director :
- Esteban Izquierdo
- Creative Director :
- David Santiago
- Associate Creative Director :
- Daniel Miller
- Senior Art Director :
- Tabatha Biggerstaff
- Creative Director :
- Roy Milton
- Art Director :
- Jess Rasiel
- Copywriter :
- Cheridan Arthur
- Art Director :
- Grace Reinhold
- Copywriter :
- Alicia Kennedy
- Design Director :
- Dave Swearingen
- Senior Designer :
- Sabrina Tinsley
- Associate Design Director :
- Jamin Hoyle
- Managing Director of Strategy & Insights :
- Howard Laubscher
- Group Director of Strategy & Insights :
- Amrita Bhatia
- Associate Director Strategy & Insights :
- Alex Blitstein
- Global Client Lead :
- Amy Winger
- Executive Director Client Engagement :
- Kryslyn Burks
- Director Client Engagement :
- Marissa Schultz
- Associate Director Client Engagement :
- Maria Mejia
- Supervisor Client Engagement :
- Daffodil Ryan
- Account Manager :
- Camille Lavoie
- Senior Program Manager :
- Camille Lewis
- Managing Director Connections, PR :
- Adam Woullard
- Connections Director :
- Nolan Greiter
- Connections Director :
- Penny Hurd
- Connections Supervisor :
- Bianca Lev-Mathias
- Connections Supervisor :
- Emily Lancaster
- Associate Director Experience Design :
- Selina Kendall
- Group Executive Producer :
- Mathieu Shrontz
- Producer :
- Nick Doering
- Senior Production Business Manager :
- Betty Greiner
- Executive Music Producer :
- Theresa Notartomaso
- Integrated Production Supervisor :
- Carson Catlin
- Senior Producer :
- Kate Zadoo
- Senior Motion Designer :
- Cody Beltram
- Editor :
- Kyle Grandmaison
- Motion Designer :
- Meghann Miller
- Asset Specialist :
- Alex Burns
- Editor / Colorist :
- Justin Roberts
- Executive Director Experience Design :
- Dave Altis
- Director Experience Design :
- Susan Tiehen
- Associate Director Experience Design :
- Dana Sawyer
- Client :
- Intel
- VP / General Manager / Brand / Creative & Media :
- John Coyne
- Director of Corporate and Product Brand Identity :
- Matt Huntington
- Senior Director of Brand Strategy :
- George Olexa
- Sustainability Initiative Lead / Cross-Intel Initiative Marketing :
- Caryn Herder
- Senior Brand Manager :
- Chris Kusber
- Brand Manager :
- Paige Kane
- Social Media Strategist :
- Christa Nutor
- Manager Brand Community :
- Kylee Holden
- Digital Strategist :
- Jake Braught
- Global Digital Marketing Experience Manager :
- Julie Van Antwerpen
- Client :
- Dell Technologies
- Senior Vice President of Global Brand and Creativity :
- Liz Matthews
- Recycling and Sustainability Services Marketing Consultant :
- Sarah Gilliam
- ESG and Corporate Sustainability Communications :
- Jill Hair
- Sr. Event Planner :
- Liz Hawes
- PR & Influencer Relations :
- Patti Kelly
- Strategic Alliances Integration Leader :
- Dan Kessler
- Product Marketing Manager :
- Kim Mallinger
- Global Marketing Manager :
- Abby Swerin
- Sustainability & Supply Chain Communications :
- Sonja Tuitele
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