Intel and Dell Technologies Head into the World of Animal Crossing to Promote E-Cycling

VMLY&R creates 'eCycleLand' island in the Nintendo game

Published On
Feb 06, 2023

Description

Intel and Dell Technologies are teaching people to properly “e-cycle” their electronic waste (e-waste) with an interactive experience in Nintendo’s Animal Crossing. 

Launching on National Recycling Day (Nov 15th), players can visit the eCycleLand island and turn in the Rusted Parts found in the game for a sought-after item. While in eCycleLand, users will be educated about the real ways they can e-cycle, in partnership with Dell: 

At the start of the tour, the visitor will scan a QR code to access an unlisted YouTube video that pairs with the walking tour around the island (much like a museum self-guided tour). This post is for auditory use, meaning it will not need to be watched, but just listened to as the visitor moves from station to station.   

  • Station 1: What is e-waste? A brief intro to e-waste and why it’s a problem  
  • Station 2: What is e-cycling? A brief intro to e-cycling and how it combats the problem of e-waste  
  • Station 3: What can be e-cycled? A gamified explanation of what can/cannot be e-cycled  

At the fourth and final station, players receive information on programs they can use to e-cycle in real life.

Players receive instructions on how to e-cycle their old devices, no matter the brand.

Eligible devices can be shipped to Dell at no cost and traded in for credit towards new electronics. Dell will also e-cycle ineligible devices for free.  

Intel’s Animal Crossing e-cycling education integration is just one of many brand sustainability efforts in progress. As part of Intel’s commitment to progress against climate change, the company continuously looks for ways to develop more sustainable technology solutions and collaborate with other organizations to advance best practices in corporate responsibility worldwide.  

Credits

Date
Feb 06, 2023
Agency :
VML
Global Chief Creative Officer :
Debbi Vandeven
Chief Creative Officer :
John Godsey
Chief Creative Officer :
Alli Pierce
Executive Creative Director :
Derek Clark
Executive Creative Director :
Santiago Cuesta
Group Creative Director :
Brandan Jenkins
Group Creative Director :
Esteban Izquierdo
Creative Director :
David Santiago
Associate Creative Director :
Daniel Miller
Senior Art Director :
Tabatha Biggerstaff
Creative Director :
Roy Milton
Art Director :
Jess Rasiel
Copywriter :
Cheridan Arthur
Art Director :
Grace Reinhold
Copywriter :
Alicia Kennedy
Design Director :
Dave Swearingen
Senior Designer :
Sabrina Tinsley
Associate Design Director :
Jamin Hoyle
Managing Director of Strategy & Insights :
Howard Laubscher
Group Director of Strategy & Insights :
Amrita Bhatia
Associate Director Strategy & Insights :
Alex Blitstein
Global Client Lead :
Amy Winger
Executive Director Client Engagement :
Kryslyn Burks
Director Client Engagement :
Marissa Schultz
Associate Director Client Engagement :
Maria Mejia
Supervisor Client Engagement :
Daffodil Ryan
Account Manager :
Camille Lavoie
Senior Program Manager :
Camille Lewis
Managing Director Connections, PR :
Adam Woullard
Connections Director :
Nolan Greiter
Connections Director :
Penny Hurd
Connections Supervisor :
Bianca Lev-Mathias
Connections Supervisor :
Emily Lancaster
Associate Director Experience Design :
Selina Kendall
Group Executive Producer :
Mathieu Shrontz
Producer :
Nick Doering
Senior Production Business Manager :
Betty Greiner
Executive Music Producer :
Theresa Notartomaso
Integrated Production Supervisor :
Carson Catlin
Senior Producer :
Kate Zadoo
Senior Motion Designer :
Cody Beltram
Editor :
Kyle Grandmaison
Motion Designer :
Meghann Miller
Asset Specialist :
Alex Burns
Editor / Colorist :
Justin Roberts
Executive Director Experience Design :
Dave Altis
Director Experience Design :
Susan Tiehen
Associate Director Experience Design :
Dana Sawyer
Client :
Intel
VP / General Manager / Brand / Creative & Media :
John Coyne
Director of Corporate and Product Brand Identity :
Matt Huntington
Senior Director of Brand Strategy :
George Olexa
Sustainability Initiative Lead / Cross-Intel Initiative Marketing :
Caryn Herder
Senior Brand Manager :
Chris Kusber
Brand Manager :
Paige Kane
Social Media Strategist :
Christa Nutor
Manager Brand Community :
Kylee Holden
Digital Strategist :
Jake Braught
Global Digital Marketing Experience Manager :
Julie Van Antwerpen
Client :
Dell Technologies
Senior Vice President of Global Brand and Creativity :
Liz Matthews
Recycling and Sustainability Services Marketing Consultant :
Sarah Gilliam
ESG and Corporate Sustainability Communications :
Jill Hair
Sr. Event Planner :
Liz Hawes
PR & Influencer Relations :
Patti Kelly
Strategic Alliances Integration Leader :
Dan Kessler
Product Marketing Manager :
Kim Mallinger
Global Marketing Manager :
Abby Swerin
Sustainability & Supply Chain Communications :
Sonja Tuitele

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