L'Oreal and R/GA Bring Interactive Shopping to New York Commuters

Now You Can Buy More than Just Nuts and Newspapers on the Subway Platform

Published On
Nov 01, 2013

Editor's Pick

Riding the subway is going to be a lot less of a drag, at least for commuters in New York who frequent the station at Bryant Park. There, L'Oreal Paris teamed with R/GA to launch the Intelligent Color Experience. Customers step forward to the interactive shopping kiosk and see themselves in in a full-length mirror. It then readers their outfits and gives recommendations on makeup to complement it. Shoppers can buy the goods right there, on site. And it all happens in less than two minutes. The experience launches on Monday November 4 and will run through December 30.