VW Gets Buses to Tell Cars to Keep Their Distance

Interactive Bus Backs Promote Adaptive Cruise Control Technology

Published On
May 21, 2015

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Volkswagen's Adaptive Cruise Control helps its drivers to avoid accidents by keeping their cars at a safe distance from the traffic ahead. To promote the technology to non-VW drivers in Brazil, agency Almap/BBDO installed interactive panels on the backs of buses, which reacted to the proximity of the car traveling behind and displayed the distance in meters. The idea is that the "bus billboard" both promotes the technology and gets drivers to slow down.