Ford : Interactive Cinema Experience

What's your pleasure?

Published On
Dec 05, 2011

Editor's Pick

Moviegoers in Toronto were treated to an interactive cinema experience from Ford and Y&R. Viewers used their mobile phones to interact with what was being shown on the screen in front of them. A 60-second spot featured two parallel films -- one featuring a guy and the other a girl. Audiences used their phones to pick who they wanted to see more of with four chances to interact, creating 16 possible permutations.

Credits

Date
Dec 06, 2011
Brand :
Ford
Client :
Ford
Agency :
Young & Rubicam-Toronto
Creative Director :
Bruce Sinclair
Creative Director :
Chris McGroarty
Art Director :
Francheska Galloway-Davis
Copywriter :
Marcelo Ceron
Producer :
Diane Kirk
Production Company :
Untitled Films
Director :
Wendy Morgan
Cinematographer :
Chris Mably
Producer :
Rosalynn Hegan
Offline Producer :
Rooster
Editor :
Dave DeCarlo
Transfer :
Alter Ego
Colorist :
Andrew Exworth
Online Production :
Track & Field
Editor :
Kristi-Ann Webster
Animation :
The Mill
Music :
Tattoo
Composer :
Tyson Kuteyi
Executive Producer :
Dana Gadsden

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Project Type