Chanel : Interactive Graffiti Installation

Digital graffiti at Chanel

Published On
Sep 13, 2010
Interactive Graffiti Installation

Editor's Pick

To celebrate the reopening of the Soho Chanel store, design agency Apologue wrapped the store in a "gate of light."

The three-day installation consists of a 10 foot x 150 feet LED canvas featuring Karl Lagerfeld’s urban photography in a generative performance, choreographed by United Visual Artists and two 23-foot digital graffiti walls built by Tangible Interaction. Visitors to the store could draw their own graffiti with modified Chanel paint cans, with contributions captured in a digital archive.