Gulf Restoration Network : Interactive Postcard

An interactive postcard, created by M&C Saatchi Switzerland for The New-Orleans based Gulf Restoration Network, is aimed at giving the recipient first hand experience of the situation that remains in the Gulf of Mexico, over a year after the major oil spill there from the Deepwater Horizon rig. The postcard initially shows a stretch of empty shoreline and carries the tagline, 'We need more hands'. When you put your hand on it, a picture of seabird appears.