To celebrate Monday night football and give 9-to-5'ers a brief respite from the workweek grind, ESPN and Wieden + Kennedy, N.Y. invite pedestrians in New York, Boston and Chicago to partake in a virtual game of catch.
As part of its "Is it Monday yet?" campaign for Monday night football, W+K installed interactive and gesture-recognizing touch screens on various storefronts that challenged pedestrians to catch footballs thrown at them by a virtual quarterback.
The screens are also outfitted with yardage markers that track and encourage passersby to play. The game also allows players a choice of quarterback opponents and features rankings, allowing players to compete for first place on the national leaderboard. Throughout each game, players also hear commentary on their catches and fumbles from an ESPN talent.