ESPN : Interactive Storescape

Don't like Mondays? Let off some steam with ESPN's virtual game of catch.

Published On
Sep 15, 2009

Editor's Pick

To celebrate Monday night football and give 9-to-5'ers a brief respite from the workweek grind, ESPN and Wieden + Kennedy, N.Y. invite pedestrians in New York, Boston and Chicago to partake in a virtual game of catch.

As part of its "Is it Monday yet?" campaign for Monday night football, W+K installed interactive and gesture-recognizing touch screens on various storefronts that challenged pedestrians to catch footballs thrown at them by a virtual quarterback.

The screens are also outfitted with yardage markers that track and encourage passersby to play. The game also allows players a choice of quarterback opponents and features rankings, allowing players to compete for first place on the national leaderboard. Throughout each game, players also hear commentary on their catches and fumbles from an ESPN talent.

Read about how Wieden created the ESPN virtual game of catch here.


Sep 16, 2009
Brand :
Client :
Agency :
Wieden & Kennedy - New York
Creative Director :
Stuart Jennings
Creative Director :
Derek Barnes
Creative Director :
John Parker
Copywriter :
Eric Steele
Art Director :
Stuart Jennings
Interactive Art Director :
Alon Zouaretz
Interactive Creative Director :
Jerome Austria
Information Architect :
Laurie Jarzemsky
Information Architect :
Elyse Bergel
Executive Interactive Producer :
Lizz Whittaker
Executive Creative Director :
Kevin Proudfoot
Executive Creative Director :
Todd Waterbury
Agency Head of Content :
Gary Krieg
Titles/Graphics :
Brand New School
Production Company :
Brand New School
Director :
Vadim Turchin
Executive Producer :
Devin Brooke
Line Producer :
Samantha Weiss
Audio Post Production Company :
Audio Engine
Development Partner :
Monster Media
Executive Creative Director :
Pedro Sanchez
Outdoor Media Company :
MacDonald Media

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Project Type