This Snapchat filter warns you about how much you touch your face

Happiness FCB created the tech for the International Federation of Red Cross

Published On
Apr 30, 2020

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Since the start of the coronavirus pandemic, we've all been constantly told not to touch our faces. But this is easier said than done—apparently, the average person touches their face 23 times an hour. And most of the time we do it, we're unaware.

With this in mind, a new project by the International Federation of Red Cross aims to alert people to face touching by way of a Snapchat filter. Created by agency Happiness FCB in Brussels, it works so that every time you touch your face on a video call, a message appears in exactly the place where you touched it—turning the filter into a behavioral change tool. It can be found by searching Facetouchers.filter on Snap Camera.


Apr 30, 2020
Client :
International Federation of Red Cross
Agency :
Client Contact :
Melis Figanmese
Client Contact :
Nichola Lyndsay Jones
Account Director :
Pascal Kemajou
Chief Creative Officer :
Geoffrey Hantson
Executive Creative Director :
Katrien Bottez
Creative Content Director :
Kenny Vermeulen
Concept Provider :
Roxane Schneider
Concept Provider :
Pieter Claeys
Motion :
Remke Faber
Digital Production :
Bliss Interactive
Digital PM :
Kris Van Wallendael
Head of Technology :
Thomas Colliers

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