This Snapchat filter warns you about how much you touch your face
Happiness FCB created the tech for the International Federation of Red Cross
Apr 30, 2020
Since the start of the coronavirus pandemic, we've all been constantly told not to touch our faces. But this is easier said than done—apparently, the average person touches their face 23 times an hour. And most of the time we do it, we're unaware.
With this in mind, a new project by the International Federation of Red Cross aims to alert people to face touching by way of a Snapchat filter. Created by agency Happiness FCB in Brussels, it works so that every time you touch your face on a video call, a message appears in exactly the place where you touched it—turning the filter into a behavioral change tool. It can be found by searching Facetouchers.filter on Snap Camera.