Cisco : The Internet of Everything

A connected world.

Published On
Dec 10, 2012

Editor's Pick

The Internet of Things -- or as Cisco terms it, the Internet of Everything -- is not that far away. That magical, wonderful time when things speak to each other and to us, creating an unprecedently connected ecosystem. That's the message of a new commercial by the company, created out of Goodby, Silverstein & Partners. Directed by Mike Mills, the spot, which features all the possibilities of a connected universe, of which Cisco is an enabler, reminds us a bit of IBM's "Smarter Planet" films -- it's the same tone, of a future that might seem absolutely unreachable, but in fact really isn't. A dedicated site shows what connectivity really means, and the steps we need to take to get there.

Credits

Date
Dec 10, 2012
Brand:
Cisco
Client:
Cisco
Agency:
Goodby Silverstein & Partners
Chief Marketing Officer:
Blair Christie
Partner:
Rich Silverstein
Executive Creative Director:
Rick Condos
Executive Creative Director:
Hunter Hindman
Art Director:
Tyler Magnusson
Copywriter:
Matt Rivitz
Executive Producer:
Hilary Coate
Group Communication Strategy Director:
Dong Kim
Group Brand Strategy Director:
Kelli Robertson
Brand Strategist:
Stacey Kawahata
Senior Communications Strategist:
Nancy Jeng
Production Company:
Directors Bureau
Director:
Mike Mills
Director, Photography:
Jakob Ihre
Executive Producer:
Lisa Margulis
Line Producer:
Mala Vasan
Editing House:
Rock Paper Scissors
Editor:
Angus Wall
Assistant Editor:
Austyn Daines
Assistant Editor:
Arielle Zakowski
Executive Producer:
CL Weaver
Producer:
Cristina Matricia
Telecine:
MPC-LA
Colorist:
Mark Gethin
Visual Effects:
A52
Visual Effects Supervisor:
Patrick Murphy
Executive Producer:
Megan Meloth
Executive Producer:
Jennifer Sofio Hall
Visual Effects Producer:
Daughn Godd Ward
Visual Effects Producer:
Heather Johann
Design/Motion Graphics:
Elastic
Designer:
Henry Deleon
Designer:
Leanne Dare
Animator:
Steven Do
Animator:
Tony Kandalaft
Animator:
Stephen Villari
Music House:
Music Box Monster Inc
Composer:
Roger Neill
Audio Mix:
Lime Studios
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen

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Project Type