Cisco : The Internet of Everything

A connected world.

Published On
Dec 09, 2012

Editor's Pick

The Internet of Things -- or as Cisco terms it, the Internet of Everything -- is not that far away. That magical, wonderful time when things speak to each other and to us, creating an unprecedently connected ecosystem. That's the message of a new commercial by the company, created out of Goodby, Silverstein & Partners. Directed by Mike Mills, the spot, which features all the possibilities of a connected universe, of which Cisco is an enabler, reminds us a bit of IBM's "Smarter Planet" films -- it's the same tone, of a future that might seem absolutely unreachable, but in fact really isn't. A dedicated site shows what connectivity really means, and the steps we need to take to get there.


Dec 10, 2012
Brand :
Client :
Agency :
Goodby Silverstein & Partners
Chief Marketing Officer :
Blair Christie
Partner :
Rich Silverstein
Executive Creative Director :
Rick Condos
Executive Creative Director :
Hunter Hindman
Art Director :
Tyler Magnusson
Copywriter :
Matt Rivitz
Executive Producer :
Hilary Coate
Group Communication Strategy Director :
Dong Kim
Group Brand Strategy Director :
Kelli Robertson
Brand Strategist :
Stacey Kawahata
Senior Communications Strategist :
Nancy Jeng
Production Company :
Directors Bureau
Director :
Mike Mills
Director, Photography :
Jakob Ihre
Executive Producer :
Lisa Margulis
Line Producer :
Mala Vasan
Editing House :
Rock Paper Scissors
Editor :
Angus Wall
Assistant Editor :
Austyn Daines
Assistant Editor :
Arielle Zakowski
Executive Producer :
CL Weaver
Producer :
Cristina Matricia
Telecine :
Colorist :
Mark Gethin
Visual Effects :
Visual Effects Supervisor :
Patrick Murphy
Executive Producer :
Megan Meloth
Executive Producer :
Jennifer Sofio Hall
Visual Effects Producer :
Daughn Godd Ward
Visual Effects Producer :
Heather Johann
Design/Motion Graphics :
Designer :
Henry Deleon
Designer :
Leanne Dare
Animator :
Steven Do
Animator :
Tony Kandalaft
Animator :
Stephen Villari
Music House :
Music Box Monster Inc
Composer :
Roger Neill
Audio Mix :
Lime Studios
Mixer :
Rohan Young
Assistant Mixer :
Jeff Malen

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