Bengay : Interpretive Dance

What did your arm just say?

Published On
Apr 25, 2012

Editor's Pick

It's hard selling Bengay - or any sort of balm/pain reliever category - without making overt references to 'stiff muscles' because you're so tired from 'carrying the kids around,' or some such thing. Mother New York does a nice job skewing the brand to a younger audience with this hilarious work for Bengay Zero Degrees to show that people of all stripes suffer when they have muscle pain. Directed by Scott Corbett of Station Films.


Apr 26, 2012
Brand :
Client :
Agency :
Mother-New York
Creative :
Paul Malmstrom
Creative :
Bobby Hershfield
Creative :
Thomas Kemeny
Creative :
April Mathis
Producer :
Amy Kommatas
Strategist :
Shobha Sairam
Strategist :
Krystal Plomatos
Mother :
Rebecca Kallman
Mother :
Jordan Wheeler
Production Company :
Station Film
Director :
Scott Corbett
Line Producer :
Michelle Towse
Partner/Executive Producer :
Tom Rossano
Post Production :
Mackenzie Cutler
Editor :
Dave Anderson
Assistant Editor :
Winslow Lewis
Assistant Editor :
Valerie Sachs
Post Production Producer :
Tatiana Vasquez
Visual Effects :
Visual Effects Supervisor :
Drew Downes
Visual Effects Producer :
Christos Mountzouros
Music :
Composer :
Jared Hunter
Executive Producer :
Christina Tortorelli
Audio Producer :
Sound Lounge
Audio Engineer :
Tom Jucarone

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Project Type