Bengay : Interpretive Dance
What did your arm just say?
Published On
Apr 25, 2012
Editor's Pick
It's hard selling Bengay - or any sort of balm/pain reliever category - without making overt references to 'stiff muscles' because you're so tired from 'carrying the kids around,' or some such thing. Mother New York does a nice job skewing the brand to a younger audience with this hilarious work for Bengay Zero Degrees to show that people of all stripes suffer when they have muscle pain. Directed by Scott Corbett of Station Films.
Credits
- Date
- Apr 26, 2012
- Brand :
- Bengay
- Client :
- Bengay
- Agency :
- Mother-New York
- Creative :
- Paul Malmstrom
- Creative :
- Bobby Hershfield
- Creative :
- Thomas Kemeny
- Creative :
- April Mathis
- Producer :
- Amy Kommatas
- Strategist :
- Shobha Sairam
- Strategist :
- Krystal Plomatos
- Mother :
- Rebecca Kallman
- Mother :
- Jordan Wheeler
- Production Company :
- Station Film
- Director :
- Scott Corbett
- Line Producer :
- Michelle Towse
- Partner/Executive Producer :
- Tom Rossano
- Post Production :
- Mackenzie Cutler
- Editor :
- Dave Anderson
- Assistant Editor :
- Winslow Lewis
- Assistant Editor :
- Valerie Sachs
- Post Production Producer :
- Tatiana Vasquez
- Visual Effects :
- MPC
- Visual Effects Supervisor :
- Drew Downes
- Visual Effects Producer :
- Christos Mountzouros
- Music :
- tonefarmer
- Composer :
- Jared Hunter
- Executive Producer :
- Christina Tortorelli
- Audio Producer :
- Sound Lounge
- Audio Engineer :
- Tom Jucarone
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Project Type