Interracial Couples Deserve Emojis Too, Says Tinder
Dating Site Launches Petition for the Icons; Reddit Co-Founder Alexis Ohanian Is Also Supporting the Effort
Editor's Pick
Tinder and Reddit's Alexis Ohanian are supporting an effort to support emojis that represent multicultural couples.
On Tuesday, Tinder introduced a campaign advocating for new emojis that depict couples of different races and ethnicities. The campaign features a new video (above), a website and a petition written by Tinder and Ohanian, a co-founder of Reddit.
Tinder wrote about the cause on its blog: "While emojis for people of color and emojis for same-sex couples both became a reality in 2015, one group of people is still excluded from emoji representation: interracial couples. Isn't it time all love was represented?"
Emojis are standardized across digital properties like Google, Apple, Microsoft, Twitter, Tinder and Facebook by a consortium called Unicode. In 2015, it introduced emojis to represent races in addition to caucasians.
The emojis that show families and couples holding hands, however, only offer people of the same racial background.
Ohanian was also behind the movement to introduce emojis wearing hijab, the religious head-coverings.
Credits
- Date
- Feb 27, 2018
- Client :
- Tinder
- Agency :
- Marcel-Sydney
- Production House :
- Heckler
- Director :
- Tim Kindler
- Executive Producer :
- Will Alexander
- Executive Head of Visual Effects :
- Jamie Watson
- Live Action Producer :
- Charu Menon
- Post Producer :
- Amy Jarman
- Editor :
- Andrew Holmes
- Colorist :
- Clement Bouchet
- Illustrator :
- Fred Venet
- Animator :
- Shaun Leong-Williams
- Animator :
- Adrien Girault
- Compositor :
- Maxence Peillon
- Compositor :
- Bertrand Polivka
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