Code Club : The Interview

London agency Albion made this film for Code Club, a startup that teaches children coding after-school - and managed to rope in a few internet-age celebrities. Tim Berners-Lee, YouTube founder Chad Hurley, Skype's Niklas Zennstrom and Brent Hoberman and Martha Lane-Fox, founders of LastMinute.com, all make appearances. Unfortunately, the children aren't too impressed.

The video, which has already garnered 500,000 YouTube views, was made as part of an initiative by entrepreneurs association the Founders Form, which had just one hour to conceptualize an online video that would encourage parents and teachers to get their kids to learn how to write code. Code Club is currently being piloted in 25 schools nationwide but aims to be running in a quarter of all UK elementary schools by 2014.