McDonald's : Interview
Just an Image of a Big Mac is Enough
Published On
Jul 25, 2013
Editor's Pick
French fries. A Big Mac. McNuggets. McDonald's products have iconic written all over them. They're so well recognized that they don't need an explanation. TBWA/Paris succintly communicates that idea with a set of new spots that feature people having some pretty involuntary reactions when they're faced with an image of a McD's treat.
They are quiet, simple spots, with no dialogue, and even the brand isn't actually mentioned directly in the communication. Because when you have a product like this, who needs words? Xavier Mairesse at Wanda directs.
Credits
- Date
- Jul 25, 2013
- Brand :
- McDonald's
- Client :
- McDonald's
- Agency :
- TBWA-Paris
- Creative Director :
- Jean-Francois Goize
- Art Director :
- Sebastien Skrzypczak
- Copywriter :
- Stephane Kaczorowski
- TV Producer :
- Ghislaine Byramjee
- Production :
- Wanda
- Film Director :
- Xavier Mairesse
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Project Type
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